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Service 02

Airbnb & OTA Listing Optimisation

A structured review of your Airbnb, Vrbo and Booking.com listings: title, first photos and photo order, description, amenities, house rules and how your price is presented.

Listing first impressionIllustration

The problems it solves

  • Your listing gets views but not enough bookings.
  • Titles, photos and descriptions don’t show what makes the property worth booking.
  • Listings read differently on Airbnb, Vrbo and Booking.com.

Who it’s for

  • Owners and managers whose listings get attention but convert poorly
  • Hosts launching a new listing with no reviews yet
  • Managers who want consistent listings across channels
  • Holiday let owners in the UK and Europe and vacation rental hosts in the US, Canada and Australia

What it involves

  • Airbnb listing audits and SEO optimisation
  • Listing titles, descriptions and amenity positioning
  • Photo order and conversion improvements
  • Booking.com and Vrbo listing optimisation
  • OTA performance reviews and channel strategy

What you receive

  • A listing audit with prioritised recommendations
  • Rewritten title and description, in your voice
  • Recommended photo order and amenity and policy updates
  • Channel-by-channel consistency checklist

The business value

What this work is designed to improve. Results depend on your property and market.

  • Listings that explain the stay clearly to the guests most likely to book
  • More of your existing views turning into bookings
  • A stronger first impression for new listings without reviews yet
“My approach is property-specific. I don’t apply the same pricing strategy to every listing or chase occupancy at the expense of profitability.”
Mary Atolagbe

How we can work together

  • One-time projects

    An independent review of your current setup, such as your pricing strategy, PriceLabs settings, listings or systems, followed by practical recommendations or hands-on implementation.

  • Ongoing support

    Consistent help monitoring booking performance, reviewing pricing decisions, spotting demand opportunities and making ongoing adjustments across your portfolio.

In practice

Related client projects

  • Airbnb insights, previous 30 days: occupancy 50.0% vs 42.5% for similar listings, and overall conversion 1.33% vs 0.28%.

    Venice Beach, Los Angeles · Airbnb, PriceLabs

    Venice Beach luxury Airbnb turnaround

    1.33% conversion vs 0.28% for similar listings

    Airbnb insights, previous 30 days

    A luxury listing went over a month without a booking after launch, despite several price cuts. A full Airbnb and PriceLabs audit found the real issues.

    Read the case study: Venice Beach luxury Airbnb turnaround
  • Graphic titled 'Got 3 bookings just in 3 days setting up and launching a listing' with three client messages confirming the first, second and third bookings.

    Pompano Beach, Florida · Airbnb, Social media

    Pompano Beach waterfront rental

    3 bookings within 72 hours of launch

    Client messages at launch

    From launching a brand-new waterfront listing to promoting its summer dates and reviewing its performance against the market.

    Read the case study: Pompano Beach waterfront rental

Insights

Related reading

Find out what this could mean for your rental.

Start with a Free STR Performance Audit: a review of your listing, pricing and booking barriers, with three priority recommendations within three business days.