Skip to content
STR With Mary

About Mary Atolagbe

Hi, I’m Mary. I help vacation rentals get seen, trusted and booked.

I’m an STR Visibility & Conversion Strategist with 4 years working in short-term rentals. Short-term rentals are my niche: pricing, listing performance, visibility and the systems behind them.

Request Your Free STR Performance AuditView my work
Upwork Top Rated · 100% Job Success on Upwork
Mary Atolagbe at her desk

My story

How I got here

I discovered short-term rentals while learning digital marketing through a network and digital marketing organisation. People there introduced me to the basics of STR.

I became curious, and took both free and paid courses. I learned about listings, pricing, marketing, guest experience, systems and operations.

Then I chose to focus on STR and build hands-on experience.

That was four years ago. Today I help owners and property managers understand how pricing, occupancy, booking behaviour and listing conversion work together, and where their properties can perform better.

The part I enjoy most is the problem-solving. When a calendar won’t sync, a pricing rule behaves strangely or bookings stall for no obvious reason, I want to understand why. I like learning a new tool until I know how it really works, then finding the practical fix. For you, that means problems get traced to their cause instead of patched over.

How I work

Diagnose first. Then change what matters.

  • Diagnose before changing anything

    I always look at the listing, pricing, market and systems first, so every recommendation is based on what is actually holding a property back.

    See the Venice Beach turnaround

  • Solution-oriented

    I don’t stop at pointing out problems. I help put the fix in place, from pricing rules to listing changes and workflows.

    See the Seminyak revenue project

  • Proactive

    I look for the gaps and opportunities nobody asked about yet, and raise them before they cost you bookings.

    See the operations & growth story

Experience

Hands-on, across portfolios of every size

  • 8+ STR properties supported
  • Ongoing revenue management across 3 properties
  • Pricing and SEO support for a property manager with 100+ properties

I work remotely with owners and managers in the US, Canada, the UK, Europe and Australia.

Who I work with

  • Property managers running multiple vacation rentals
  • Established Airbnb and short-term rental owners
  • Growing vacation rental businesses
  • New hosts launching their first listing

Not a general virtual assistant: my focus is the business side of short-term rentals.

Selected professional experience

  • Sky High Cabins
  • Sunshine Vacation Rentals
  • Ron and Mary Vacation Rentals

Listed as experience only, not endorsements or partnerships.

Platforms I work with

Hands-on experience only, not partnerships.

In a client’s words

What working together is like

“Mary is absolutely wonderful to work with. She has helped me set up the management side properly, is a great communicator, detail orientated, and is great with following up. She's been a great partner that I can trust. Highly recommend. 10/10.”
Hostaway Website Design & Launch · September 2026 · Upwork review
Read all client reviews

Client video testimonial

Client recording a video testimonial beside a pool

Client video testimonial

Watch on YouTube

Selected work

See the approach in practice

All client projects
  • Airbnb insights, previous 30 days: occupancy 50.0% vs 42.5% for similar listings, and overall conversion 1.33% vs 0.28%.

    Venice Beach, Los Angeles · Airbnb, PriceLabs

    Venice Beach luxury Airbnb turnaround

    1.33% conversion vs 0.28% for similar listings

    Airbnb insights, previous 30 days

    A luxury listing went over a month without a booking after launch, despite several price cuts. A full Airbnb and PriceLabs audit found the real issues.

    Read the case study: Venice Beach luxury Airbnb turnaround
  • Graphic titled 'Got 3 bookings just in 3 days setting up and launching a listing' with three client messages confirming the first, second and third bookings.

    Pompano Beach, Florida · Airbnb, Social media

    Pompano Beach waterfront rental

    3 bookings within 72 hours of launch

    Client messages at launch

    From launching a brand-new waterfront listing to promoting its summer dates and reviewing its performance against the market.

    Read the case study: Pompano Beach waterfront rental

Let’s find out what’s holding your rental back.

Start with a Free STR Performance Audit: a review of your listing, pricing and booking barriers, with three priority recommendations within three business days.

Request Your Free STR Performance AuditContact Mary